To use multi channel funnels in Google Analytics, the feature of "Enhanced Ecommerce" must be enabled. This feature allows for the collection and analysis of data on user interactions with a website across multiple channels and touchpoints, providing insight into the customer journey and attribution modeling.Additionally, in order to use multi-channel funnels, you must have conversion tracking set up in your Google Analytics account. This means that you must have goals or ecommerce tracking set up to track user actions on your website, such as completing a purchase or filling out a contact form. Once conversion tracking is set up and Enhanced Ecommerce is enabled, you can access the Multi-Channel Funnels reports in Google Analytics to gain insights into the various touchpoints and channels that lead to conversions on your website. These insights can be invaluable in understanding how your marketing efforts are contributing to your overall success and can help you make data-driven decisions to optimize your campaigns for better results.Multi-channel funnels in Google Analytics can provide a holistic view of the customer journey, allowing you to see the different touchpoints and channels that users interact with before making a purchase or completing a conversion. This includes organic search, paid search, social media, email, and other channels. By analyzing this data, you can gain a better understanding of how each channel contributes to conversions and how they work together to drive results.
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what feature must be enabled to use multi channel
