Founded in 1934, Wimmer’s Meats became a division of Land O’Frost in 2012. Each of the Wimmer’s, Fairbury, Ambassador and Bassett brands of specialty sausages is known for its unique taste and superior quality.
Click below to learn about Wimmer’s from the early days.
The Right Way – The Wimmer’s Way
Wimmer’s believes there is only one way to serve our customers – The Right Way, The Wimmer’s Way. This philosophy was started in 1934 by George Wimmer Sr., founder of Wimmer’s Meat Products.
George Wimmer Sr. was a native of Hainfeld, Austria, where he served his apprenticeship in the butcher and sausage-making trade. He migrated to the United States in 1914 and settled in Milwaukee. In 1934, George and his wife Lisbet moved their family to Snyder, Nebraska, and opened a small butcher shop and sausage kitchen. George’s meat formulas, old-world spice recipes and reputation for uncompromised quality were quickly recognized. He believed that in order to make quality products for his customers he must start with quality ingredients.